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Taylor Swift’s Eras Tour: A Fashion Journey Through Her Iconic Look

Taylor Swift's Eras Tour

Taylor Swift has embarked on her highly anticipated “Eras Tour,” which showcases her various musical eras throughout her career. Along with their music, Taylor has been wowing fans with her stunning fashion choices. Let’s take a closer look at all the designer looks from Taylor Swift’s Eras Tour, so far.

The Fearless Era:

During the Fearless era, Taylor established her signature curly hair and country-pop sound. Taylor wore an Elie Saab-designed gold and silver minidress for her “Love Story” performance. The dress had a deep V-neck and beautiful needlework. Taylor wore her hair in undone curls and adorned herself with fine jewelry.

The Age of Red:

Taylor’s experimentation with red lipstick and her move toward a more pop-centric sound can be dated to the Red period. Taylor sang “I Knew You Were Trouble” in a red sequined Balmain costume. The costume gave Taylor a throwback vibe with its plunging neckline and flared legs. She accessorized her outfit with high-impact earrings and black ankle boots.

In This Age, 1989:

In the year 1989, Taylor completely embraced her newfound pop sound and her role as a chic, sophisticated style icon. Taylor donned a jumpsuit by Atelier Versace in black and gold for her “Bad Blood” performance. The jumpsuit’s high bodice and ornate gold embellishments set it apart. Taylor donned bright red lipstick and slicked back her hair in a ponytail.

The Age of Reputation:

Taylor’s image changed dramatically during the Reputation period, when she embraced a darker, edgier persona. Taylor donned a Balmain-designed black and silver sequin bodysuit for her performance of “Look What You Made Me Do.” Taylor paired her black thigh-high boots and bold eye makeup with a bodysuit that featured a high neckline and long sleeves.

The Time of Love:

During the Lover period, Taylor adopted a retro, pastel-hued style that harkened back to her early career. Taylor donned a Jessica Jones–designed pastel blue and pink sequined bodysuit for her “ME!” performance. The deep V-neck of the bodysuit was encrusted with rhinestones. Taylor had silver ankle boots on and dainty jewelry in her hair.


Taylor Swift’s Eras Tour has been a visual treat, showcasing not only her vocal growth but also her exquisite sense of style. Taylor has collaborated with illustrious designers such as Elie Saab, Balmain, and Versace to produce stunning looks. From the country-pop of “Fearless” to the edgy darkness of “Reputation” to the pastel whimsy of “Lover,” each period has its own unique style. Taylor’s admirers are eager to see her next outfit on the tour.

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